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Email Marketing Training For Ecommerce Stores
Welcome to Email Marketing Mastery
EMM Introduction (5:52)
EMM Module 1: Setup - Get the Right Tools in Place
1.1 Setup: How to Setup Your Klaviyo Account (5:55)
1.2 Setup: Laws and Legislations (3:48)
1.3 Setup: Klaviyo Single Optin (1:56)
1.4 Setup: Integrate to Mailchimp (1:56)
1.5 Setup: Integrate to Facebook (3:57)
EMM Module 2: Target Audiences and Segmenting 1.0
2.1 Target Audiences and Segmenting 1.0 (15:12)
2.2 Target Audiences and Segmenting (5:32)
EMM Module 3: Build a Template That Converts 1.0
3.1 Standard Templates in Klaviyo (8:00)
3.2 Build A High Converting Template (10:37)
EMM Module 4: Optimize Traffic with Popups and Exit Captures 1.0
4.1 Your First Automated Flow: The Welcome Series (28:52)
4.2 Exit Pops. Use Them. (7:49)
4.3 Desktop Popups (5:29)
4.4 Collect SMS Numbers (3:24)
EMM Module 5: Create More Flows To Recover Sales 1.0
5.1 Use the Klaviyo Flow Library (7:14)
5.2 Setup A Killer Abandon Cart (8:57)
5.3 Setup Browse Abandonment Flow (8:23)
EMM Module 6: Advanced Flows 1.0
6.1 Secret Flow: 5 Reasons To Buy Welcome Series (8:26)
6.2 Use A Customer Winback Series (6:40)
6.3 Welcome VIP Conditional Segments (9:04)
6.4 Surveys and Reviews (3:07)
EMM Module 7: 10 Email Campaigns You Can Steal 1.0
7.1 Ten Email Campaigns You Can Steal (31:19)
7.2 Hands On. Create An Email Campaign (10:39)
7.3 How to QA Your Emails (18:03)
EMM Module 8: Split Testing 1.0
8.1 Run Split Tests Like The Pros (7:59)
8.2 Split Test Results. Which One Won? (5:34)
EMM Module 9: Email Copywriting Skills 1.0
9.1 From Address. Subject Lines. First Sentence. (6:08)
9.2 Subject Line Strategies (9:32)
9.3 How To Use Features, Benefits, and CTAs (8:51)
EMM Module 10: Email Metrics, Stats and KPIs UTM tracking
10.1 Monitor Your Email KPIs (6:26)
10.2 Custom Reports (3:17)
Wrap up
Course recap
Your feedback
What's next
Teach online with
1.1 Setup: How to Setup Your Klaviyo Account
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